Amsterdam International Fashion Week; as part of the openings show for Elsien Gringhuis‘ show I collaborated with Boris Acket and Sebastiaan Smink (Cardboard Motel) to design this fully custom designed introduction video. Last night, at the Green Fashion Competition, this video was shown on a 6×6 meter screen at the end of the catwalk as the intro of Elsiens 2012 – 2013 collection: Urge.

All elements, including the music, are inspired on aspects of the clothing by Gringhuis: The graphical lines, dark atmosphere and natural elements all contribute to the overall message and feel.